A familiar design, but with internal improvements
El AirTag 2 will maintain the same circular and compact design. of the original model, thus rejecting rumors of a drastic change in its appearance. The big news will affect its interior: it incorporates the new second-generation Ultra Wideband chip, the same one that debuted the iPhone 15, capable of offering a up to three times greater accuracy and range than the original AirTag. This means you can locate your keys, backpack, or wallet at much greater distances and with greater accuracy, even in large or crowded spaces.
One of the most repeated requests by users was the incorporation of a rechargeable battery, but Apple has decided to maintain the classic format of replaceable CR2032 batteryThis decision prioritizes convenience when replacing the battery and avoids adding unnecessary weight or thickness.
Security and privacy, above all else
One of the most controversial points of the original AirTag was the danger of being used for stalking people without their consent, as the device could be silenced by removing its small speaker. With AirTag 2, Apple strengthens this speaker, making it much more difficult to remove or disable, thus hardening the device against attempts at misuse. This represents a significant advance in the fight against stalking, aligning AirTag 2 with the privacy and security demands of today's society.
Additionally, the software will reflect these improvements: the AirTag 2 will allow for two types of battery alerts, “low” and “very low,” giving the user more time to act before the device stops working, thus improving the user experience and reliability.
Full integration with the Apple universe
The AirTag 2 will continue to be fully integrated into the app. Search, compatible with iPhone, iPad, Mac and Apple Watch. But the main novelty is the announced integration with apple vision pro, the brand's mixed reality headset. While there aren't any detailed details yet, it's assumed that the combination of locators and augmented reality will allow you to see the location of your objects in your environment, making searching even more natural and effective.
Apple wants its users to be able to locate anything, anytime, even inside the home, thanks to this future collaboration between the AirTag 2 and its new platforms.
Competition and market context
In these four years, the competition has progressed: brands like Tile and Samsung have improved their own locators, but the ease of use, accuracy, and privacy of Apple's offering keep it as a benchmark, especially for those already within the Apple ecosystem. In fact, there have been many other brands that have launched Competing products to AirTag but using the same ecosystem by integrating into the Find My app.
The official price has not yet been confirmed, but everything indicates that it will remain similar to that of the current model, in the range of $29 per unit and packs of four at a discounted price. This reinforces Apple's strategy to make the AirTag 2 an accessible and mass-market accessory.
- Suggested title: AirTag 2: What's New in Apple's New Tracker
- Suggested slug: AirTag 2 - What's New - Changes - Apple
- Suggested meta description: Apple's AirTag 2 arrives four years later with improved range, improved privacy, and smart notifications. Discover the new features, price, and benefits of this new tracker.