Apple has taken a significant step in its user acquisition strategy by extending the availability of its tool music library transfer a nine countries, including the United States, the United Kingdom, Canada, France, Germany, Brazil, and Mexico. The feature, which quietly debuted in May 2025 in Australia and New Zealand, allows subscribers of rival services like Spotify transfer your collections directly to Apple Music.
Apple Music expands its migration tool to other countries
The system works thanks to a collaboration with SongShift, a platform specializing in cross-service playlist management. Through the Music app on iOS or iPadOS, users You can access the import option from the settings menu.Alternatively, you can start the process from the web version of Apple Music, authenticating with your Apple account and selecting the section Transfer Music.
The procedure isn't without technical nuances: Apple Music attempts to match each song with its catalog, flagging dubious matches that require manual confirmation. It's important to note that only playlists created by the user themselves can be selected for migration; those automatically generated by the source service are excluded from the tool's scope.
La expansion to strategic markets reinforces Apple's intention to reduce friction for those considering switching platforms, eliminating one of the main barriers to exit in the streaming ecosystem: the loss of personalized libraries. Although an official timeline has not yet been confirmed, everything indicates that the company is preparing a gradual rollout to more regions in the coming months.
For the time being, the coverage of this function is being expanded, as we have mentioned, to seven new countries: United States, United Kingdom, Canada, France, Germany, Brazil and Mexico, thanks to the official support document from Apple. With this initiative, Apple seeks consolidate its position in a highly competitive sector, where user retention and migration are critical factors for the sustained growth of on-demand music services.