Apple has wanted to calm its team after the controversy generated by the delays in the development of new Siri features. The company has acknowledged that the situation has been complicated and that the expectations generated were difficult to meet within the planned timeframes. To address this problem, Robby Walker, a senior Apple executive, held a meeting with employees to thank them for their efforts and motivate them with a view to future developments.
Reasons behind Siri's delay in the context of Apple Intelligence
During this internal meeting, the content of which has been leaked by Bloomberg, Walker acknowledged that the situation has caused frustration within the team. He admitted that many employees may feel "angry, disappointed, burned out, or embarrassed" by how things have unfolded, but he wanted to highlight the dedication and hard work that has gone into improving Apple's voice assistant. He said the company remains committed to making Siri the best virtual assistant on the market.
One of the main reasons that has led to these delays is the quality of serviceWalker explained that in tests, Siri only responded correctly in 60% to 80% of cases, a margin Apple considers insufficient to launch new features to the general public. Unlike other companies, which may choose to release development versions, Apple has decided to prioritize the stability and reliability of its assistant.
Another element that has contributed to the controversy has been the marketing strategy. Apple had teased advanced Siri features in several TV ads and advertising campaigns before they were fully ready, raising expectations among users that ultimately failed to meet expectations. Furthermore, the launch of these features had been linked to the arrival of the iPhone 16, which ultimately put even more pressure on the team.
No exact date for the launch of the new Siri
Although Apple has indicated that improvements to Siri are coming, has not provided an exact dateThe company has assured that the new features will be available when they are fully optimized and ready for real-world use. Walker even mentioned that some of the features already developed include the ability to find personal information like a driver's license number, work with emails, and search for specific photos on the device.
To motivate the team, Apple has assured that it will give its employees a rest period. before addressing the upcoming challenges that will shape the evolution of its virtual assistant. The company intends to continue improving Siri step by step and ensure that each advancement meets the required quality standards.
In short, although Apple faces significant challenges and delays with Siri, the company remains committed to providing a robust and reliable experience for its users. The strategy of prioritizing quality over speed in releasing features may be frustrating for some, but it ensures that the progress is truly meaningful.
