We have been hearing for some time that Apple is working on new product which will be released next year and will focus on home automation technology. It will be a smart screen that has already been named HomePad which would have software somewhere between tvOS and watchOS and would allow users to interact with it thanks to the integration of Siri and its Apple Intelligence functions. However, Mark Gurman goes one step further and assures that if Apple succeeds with this product They could launch their own TV Apple brand in the coming years.
A real Apple TV?: Gurman suggests there are signs of it
We are almost certain that Apple's smart display will see the light of day in the first half of 2025, a device focused on being used in homes. This first module will be followed by the launch of another product with a robotic arm and larger screen as an evolution of the home automation device, as Mark Gurman stated last week.
However, Gurman in his sunday bulletin He reaffirmed that idea and introduced a new one. Apple could launch its own TV under one premise: that all the devices that are launched focused on home automation go well. The Big Apple's launch plan is subject to the approach and interests of users by technologize the houses are high. In fact, Gurman writes about it in his newsletter:
If the first device fails [referring to the smart display planned for next year], [Apple] may have to rethink its smart home ambitions once again.
And although Mark Gurman always has high-quality rumors and reports, there are people who think that this is a challenge to Apple's planning. It is nothing more than a strategy to get visits. Especially considering two important points: the first is that the market share of Apple TV (currently) is sufficient and, on the other hand, trying to sell televisions by selling the Apple Vision Pro as a home theater... would be absurd, as they comment on 9to5mac.