Charlie Rose, the popular journalist, has returned to collect information on the subject Apple, after his analysis in 60 minutes on the world of development in Cupertino, he returns to the fray, this time with a very interesting interview with Jony Ive, Apple's chief designer who has been with the company for many years and who is considered a champion of clean iOS designs and products Apple hand in hand with the late Steve Jobs. In fact, Jony Ive was a signing of the latter, who was captivated by the way in which Sir Jonathan Ive saw the world of design in combination with technology. We tell you what Jony has talked about his relationship with Steve Jobs.
The interview began by referring to the requirements that Apple kept intact for its employees, that is, those aspects in which an employee must shine enough to be considered in a selection process in order to work at Apple. With this, Apple seeks to create a culture around innovation and design, not only monetary, a kind of ties that unite the user and the device, a way of making everything more spiritual.
We have very clear hierarchies here. Our job is not to make money for Apple. Our job is to make the best products that we can. We trust them if they are good, if we are competent and do our job well, these products will be good and attractive, which will translate into sales and ultimately money for Apple.
They also left room for curiosities, Jony Ive said that once he and Apple CEO Steve Jobs went shopping in Italy and talked about the changes that had taken place in the world of design and sales, how design began to take precedence, to be a characteristic to be considered in each of the products, whatever the purpose.
He also told how in his first days working at Apple, how he tried to please former Apple CEO Steve Jobs with his designs. However, they did not quite like his thoughts, as they believed that he cared a lot about pleasing the boss and not creating really good products. This was a turning point, and Jony Ive realized that team culture was more important to creating good products, leaving aside the personal weaknesses of each of the characters in the company.
He takes the opportunity to comment that he sees himself as a designer of technology products, and talks about how difficult it is often to create the appearance of a device with technical limitations in mind.
I believe that I am part artist, part designer, part engineer, part builder and part craftsman. In all these aspects I am comfortable and I like to be surprised and let me know if I am wrong. I am the first to admit when I am wrong, it is important to be self-critical in this sector.
Finally, he has made it clear that Apple products and designs represent a series of beliefs, ideas and personalities that are intrinsic to the company. In fact he represented it like this: "Our products are a physical manifestation of a set of beliefs". It is clear that Jony Ive is undoubtedly the key designer in the XNUMXst century, where art practically becomes technology. Tomorrow it will be impossible not to talk about Jony Ive in art history books, especially with the artistic concept that surrounds these times.
https://youtu.be/CrPS4ca1tgg
The interview lasted thirty-five minutes, we leave you above these lines the complete fragment, although the YouTube subtitles are unfortunate, if you have a medium level of English it becomes a very interesting interview for anyone who knows the merits from the British designer.