Apple is continuing with its planned rollout of AI features within the Apple Intelligence suite. In the coming days, it is likely that iOS 18.1 is officially released, the first major test of the Big Apple's efforts to bring its artificial intelligence closer to users. iOS 18.2 will follow with features such as Visual Intelligence. Everything seems to be going smoothly… within Apple's plans. However, Apple insiders believe they are two years behind on artificial intelligence. But Mark Gurman says they believe they will make up for the shortfall over time.
Apple will catch up on AI despite its lag
Artificial intelligence has been with us for a couple of years now, and since then many tech companies have spent millions developing their own tools and services for their products. However, during this time Apple seemed to have focused on virtual reality with the launch of the Apple Vision Pro, although promising that AI features will arrive no matter what. Finally, Apple Intelligence was presented at WWDC24 And although the full launch will not take place until well into 2025, Apple will claim that these functions will arrive.
At the New Sunday Bulletin Mark Gurman, the leaker claims that internal sources at Apple They seriously believe that they are two years behind in the evolution of artificial intelligence functions. The design of its technology is somewhat complex for several reasons. To preserve user privacy, Apple wants to run all its models inside the device and that means more power with more powerful chips, which new devices are gradually having. Therefore, limiting the upload of content to the cloud to extract better answers. That is what ChatGPT's integration with the entire iOS 18 ecosystem will be for.
However, Gurman believes that the AI gap will be gone in a couple of years. Apple will overcome the problem by developing and investing in its own engineers or by buying companies that could develop services for them. It is similar to what happened with Apple Maps at its origins. The launch in 2012 was a complete disaster with erroneous maps and terrible user experiences. A few years later, the evolution was clear and it is currently positioned as one of the most used browsers by users.