Last week, Taylor Swift released by surprise, a new album called Floklore, a new album that is breaking all the records of reproductions of music streaming services. According to the outlet Deadline, Taylor Swift's new album set a new record for Apple Music streams with 35,47 million views.
Unlike previous years, in which Swift initially released her new albums temporarily on Apple Music, the new title is available on all streaming video services. On Spotify, the number of views during the first 24 hours was 79,1 million, which is a new record for a female artist in the first 24 hours.
Thanks to these figures, this new album will debut at number 1 on the Billboard album charts and will surpass the numbers of his last album Lover released last year.
Folklore is Taylor Swift's eighth studio album, a new album that nobody expected and whose songs were written and recorded during the COVID-19 shutdown.
Following the introduction of Apple Music in June 2015, Taylor Swift kept the 1989 album off Apple Music after announcing her disapproval of how Apple handled the initial three months of trial it offered to all users, asor pay the artists during that period.
Quickly, Apple changed its mind and claimed that I would bear the cost during the trial period. Shortly after, Apple and Taylor Swift signed a relationship that has lasted several years and that has allowed Apple Music to enjoy the latest albums by this artist exclusively before their release on other platforms.
