Technology companies live in constant war, they all want to be better than the others. But sometimes wars are settled with agreements that benefit these companies, something that happened with Apple and Amazon. One did not allow applications from its system, and the other did not allow the sale of products from the apple company, but everything is fixed with agreements... Now, the National Commission of Markets and Competition, CNMC, has just sanctioned Apple and Amazon for practices antitrustNo more strange agreements between the two companies... Keep reading that we will tell you all the details.
To put you a bit in context, it was in the year 2018 when Apple and Amazon reached an agreement to sell Apple devices in the Amazon marketplace with prices set by Apple, that is, Apple created its Apple Store within Amazon and they are the ones who control the prices of the devices, and obviously the offers of these. In addition to this, Amazon promised to eliminate non-original devices since shut down third-party stores that sell Apple products. Apple in return would promote Amazon's applications, and so everyone is happy...
Concern about this agreement began in Germany and Italy and has just spread to Spain. And it is that as we tell you the CNMC He has just ruled on this issue confirming that «The two companies have unreasonably restricted the number of sellers of Apple products on the Amazon website in Spain«. The controversy is served, can Amazon restrict this? Why don't they decide what sells on their website? We will see how this ends, what is clear is that the penalty of 194 million of euros is imposed and It seems that this is going to spread to more international organizations.
