In recent months, the Siri improvement has become one of the main focuses of attention for those who follow Apple's technological progress. Users have been waiting for a long time for a significant renewal in the virtual assistant, especially after the Apple Intelligence announcement. However, the long-awaited update has suffered several delays, which has raised questions about the company's ability to keep pace with the competition. In a recent call with analysts, Tim Cook, Apple CEO, addressed the issue directly: the new, more advanced and customizable version of Siri will require more development time and is scheduled to coincide with the release of iOS 19 at the end of the year.
The reasons for the delay: quality, reorganization and resources
As Cook explained, through Specialized media, the main reason for the delay in Siri update lies in the requirement to polish its new functionalities and ensure their performance before putting them in the hands of users. Apple has had to reorganize the internal management of the Siri project, seeking better alignment between its development and artificial intelligence teams. Several sources indicate that the company opted to redistribute responsibilities after realizing that the promised innovations for Siri still needed more time and technical adjustments before being ready for public release.
This is how Tim Cook explained it in the appearance:
Since the launch of iOS 18, we've introduced a variety of Apple Intelligence features, from helpful Writing Tools to Genmoji, Picture Playground, Magic Wand, Cleanup, Visual Intelligence, and a seamless connection with ChatGPT. We've let users create movies of their memories with a simple command, and added AI photo search, smart replies, priority summaries for Mail, Messages, and more. We've also expanded these features to more languages and regions.
There is also a significant technological challenge behind this delay. The company has faced Limitations in access to graphics processing units (GPUs), essential for developing and training advanced artificial intelligence systems. Although budget increases were approved to purchase more chips, the resources ultimately allocated were less than requested, forcing the team to rely in part on external suppliers to advance development.
Cook continued:
As for the more personal Siri features we announced, we need more time to complete them and ensure they meet our high quality standards. We're making progress and look forward to making them available to our customers.
Siri, Apple Intelligence, and Market Pressure
The wait for Siri renewed occurs in an environment where Artificial intelligence is gaining ground among major manufacturers technologicalApple has managed to roll out minor improvements, such as a new interface, the ability to ask follow-up questions, and the "Type for Siri" feature, but deep integration with Apple Intelligence and higher-level features are still in development.
There is no shortage of voices that point to a possible internal crisis, with leadership adjustments and some wear and tear on engineering teams. Some employees and experts cited by international media have expressed concern about the loss of talent at Apple and the limited experience of some current managers on major product projects.
The impact on Apple's strategy and roadmap
Despite the delay, the company has not lowered its bet on artificial intelligenceAccording to Cook, Apple continues to invest increasingly in R&D specifically focused on artificial intelligence and new features that improve the user experience. Several AI-powered tools were introduced at the latest developer conference, such as improved writing capabilities, integration with ChatGPT, and advancements in visual processing. However, Siri functionality remains seen as the main pillar yet to be updated.
According to the Availability of the updated version of Siri, everything points to It will be released alongside iOS 19 later this year.The goal is for the new Siri to offer much more advanced capabilities, including the combination of contextual information from the device and the web, intelligent photo editing, and much more natural interaction with the user.
The economic context is also part of the scenario. Although Apple experienced slight growth In recent sales thanks to new models and expanded services, the delay in the deployment of Siri and other AI features has led some investors and analysts to question how far Apple can maintain its traditional pace of innovation.
Apple remains committed to innovation in artificial intelligence, prioritizing quality and reliability in its developments. technical complexity, internal reorganization, and the challenges inherent in developing high-level AI These are factors that Apple considers essential to offer a reliable and distinctive product to its users.
