Volvo has decided to make a bold move in infotainment. From now on, the native Apple Music integration It reaches your vehicles without us having to struggle with cables or wireless mobile connections. There's no need to use... CarPlay so that our lists Your favorite music will play while you drive, as the application will be installed directly on the car's system, allowing much smoother and more convenient access to the music catalog.
This improvement isn't just for those who buy a car tomorrow. The Swedish firm is going to update more than two million cars Worldwide, the software will be available via over-the-air (OTA) technology, meaning it will arrive at your home garage without the need for a workshop visit or complicated installations. This ambitious move positions Volvo to meet current technological expectations, where the car is increasingly understood as a connected device that improves over time.
A massive deployment via over-the-air updates
We're talking about a fairly generous list of compatible models that covers a large part of the brand's recent production. Drivers who own a EX90, ES90, XC90 or even an XC40 Vehicles manufactured from 2020 onwards will see this new feature added to their central screen. According to the manufacturer, the download process is automatic and requires no additional hardware, taking advantage of the Google-based infotainment system already included in these vehicles.
On the other hand, the brand's new releases are already prepared for this new digital era from the very beginning. The long-awaited Volvo EX60The new model, which will begin appearing on our roads this summer, will come with the app pre-installed from the assembly line. This means that the first buyers of this model will be able to enjoy all its benefits without waiting for future updates, making it the flagship of this new partnership between Apple and the Swedish manufacturer.
Surround sound and user benefits
For audiophiles seeking the best possible quality, there's even better news. The top-of-the-range models equipped with the Bowers & Wilkins sound system will allow you to get the most out of it. spatial audio with Dolby AtmosThis technology allows the cabin to be transformed into a true concert hall, distributing the sound in a three-dimensional way so that voices and instruments are perceived with astonishing clarity, something that is especially noticeable thanks to the excellent acoustic insulation of these cars.
Furthermore, to encourage drivers to try this new feature, a promotion has been launched that includes three months free subscription to the streaming service. The offer is available to redeem through the brand's official app and has a very long time frame, with expiration dates extending until 2027. This allows even those who are not regular users of the platform to give it a try without spending a penny and see if they like the onboard experience.
This strategic agreement represents a significant step forward, as the vehicle gains added value and new features without the owner having to spend money on software. Ultimately, it's about simplifying the user experience by allowing the Google Assistant Manage your music with voice commands and have over 100 million songs always just a tap away. This trend of directly integrating third-party services is expected to continue growing in the European market, eliminating intermediaries and centering the entire experience within the car's ecosystem.
