The Apple Car passes away: Project Titan canceled.

Apple Car

If you were waiting for Apple to launch its electric car to change cars, I'm sorry to tell you that you can now start looking for another brand because Tim Cook has decided that Project Titan, Apple's electric car project, ceases to exist.

For years we have been talking about Apple's supposed electric car, with autonomous driving and superior technology that would leave Tesla in its infancy. Comings and goings, changes of managers, entire teams of workers leaving the project... and finally, it has died. According to Bloomberg, the more than 2000 workers who were on this ambitious project will have to find another work team within Apple, or even outside, because there will be layoffs. One of the teams within Apple that seems to host a good handful of these thousands of workers will be the one led by John Giannandrea, responsible for the development of Artificial Intelligence at Apple.

Apple's adventure into the automotive market was always seen as too risky within this industry. A very saturated market, in which Apple has no experience and with many questions to be resolved. The doubts that have always existed in Project Titan were perfectly reflected with the comings and goings of its manager, Doug Field, who started in the project in its origin, to go to Tesla in 2013, return again to Apple in 2018 and leave again, this time to Ford, in 2021.

Who has not lost Elon Musk has not responded to this news for a minute, CEO of Tesla, who has written on his social network our car if we want something similar to an Apple Car.


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