Apple has confirmed the date for its highly anticipated September event. It will take place next Wednesday, September 9th, at 19:00 PM in Spain, and the company has already sent out invitations under the slogan "Surprise and Shine." Everything points to the presentation of new products at this event. iPhone 18 Pro and Pro MaxIn addition to the brand's first foldable iPhone, a device we've been waiting for for years.
But this keynote won't be just another one. It will be the first one headlined by John Ternus as CEO of AppleAfter Tim Cook steps down on September 1st, this leadership change adds an extra layer of interest to a presentation that, in itself, already promises to be historic.
Date and event: everything is ready for September 9th
The event will take place at the Steve Jobs Theater in Apple Park, Cupertino, and can be streamed live on the official website, YouTube, and the Apple TV app. As usual, Apple hasn't released any details about what it will present, but leaks suggest that The Pro range will be the main attraction.The iPhone 18 Pro and Pro Max will be the stars of the show. New Apple Watches are also expected, though they will play a secondary role.
The event comes with a major change in launch strategy. Apple has decided divide the iPhone 18 family into two batchesThe Pro and foldable models will be unveiled in September, while the standard iPhone 18, iPhone 18e, and iPhone Air 2 won't arrive until spring 2027. This decision breaks with the tradition of presenting the entire range at once.
iPhone 18 Pro and Pro Max: design, colors and screen
In terms of design, the iPhone 18 Pro will maintain the aesthetic of the previous generation, with an aluminum and glass structure and a rear camera module that spans the entire width. However, some tweaks are expected. For example, Dynamic Island would be reduced by around 25%.This is thanks to the fact that some of the Face ID sensors will be located under the screen. There's also talk of a more uniform finish between the frame and the back.
As for the colors, the leaks point to Four options: dark cherry, light blue, black, and silverDark cherry would be the big new addition, a wine-colored hue replacing the Cosmic Orange of the iPhone 17 Pro. Black would return after a year's absence, and light blue is reminiscent of the Sierra Blue of the iPhone 13 Pro. Silver would remain with slight variations.
Camera and performance: variable aperture and A20 Pro chip
The camera is one of the areas that could bring the most new features. The iPhone 18 Pro is expected to incorporate a variable aperture on its main cameraThis would allow the aperture to be adjusted according to lighting conditions. It would be the first time Apple has included this feature in an iPhone. Additionally, there are rumors of improvements to the sensor and telephoto lens, although some leaks suggest that the most advanced features might be reserved for the Pro Max model.
Inside, the A20 Pro chip will be responsible for bringing these phones to life. Manufactured with a 2-nanometer processIt promises a significant leap in performance and energy efficiency. It's also expected to feature 12GB of RAM and a new Apple-designed C2 modem to improve 5G connectivity. The battery is also expected to receive upgrades, especially in the Pro Max, which could reach an unprecedented capacity close to 5.200 mAh.
The foldable model, pricing and availability
The main protagonist of the event could be the first foldable iPhone in historyAlthough its official name is still unknown, everything points to it being called iPhone Ultra or iPhone Fold. It would be a book-shaped device, with an external screen of around 5,5 inches and an internal screen of 7,8 inches when unfolded. Apple has reportedly worked to minimize the visible crease and offer a durable hinge. This device would be positioned as the most premium and expensive iPhone in the range, with a price that could exceed €2.000. According to analysts, Initial availability may be limited.
Regarding the prices of the Pro range, it is expected a general riseApple has already increased the price of other products such as Macs and iPads due to the memory crisisAnd all indications are that iPhones will be no exception. Some leaks suggest an increase of around €100, although there are no official figures. The iPhone 18 Pro could start at €1.419, while the Pro Max would start at €1.569, according to some sources. However, others suggest that the Pro Max could exceed €1.650. We'll have to wait for the presentation to find out the final prices.
Regarding availability, it is expected that Reservations open on Saturday, September 12thThis is an unusual date because Friday the 11th is a date Apple typically avoids. The iPhone is expected to arrive in stores on Friday, September 18th. Availability of the foldable iPhone may be more limited in its first few weeks.
In short, September 9th is shaping up to be a key event for AppleNot only because of the new iPhone 18 Pro and Pro Max, but also because of the possible arrival of the first foldable phone and John Ternus's debut as CEO. This event could mark the beginning of a new era for the company, with a split release strategy and a more premium focus. We'll have to keep an eye on all the news unveiled in Cupertino.