The arrival of hardware as impressive as the Apple Vision Pro has impeccable work by engineers and developers from the Big Apple. Create visionOS with the aim of changing the way we conceive of virtual world it's more than design and code. However, a core part of visionOS, and we will see it in the coming years, are the external developers and large companies that will have to adapt their applications and tools to a totally new ecosystem. for now Netflix has no intention of creating a specific app for Apple Vision Pro, a totally different position than Disney+.
Does Netflix underestimate the potential of the Apple Vision Pro?
The visuals and examples that we could see of the Apple Vision Pro at WWDC23 of streaming video applications was impressive. Being able to put on some glasses, isolate yourself from the outside world and immerse yourself in a movie, literally speaking, is something that until a few months ago we did not imagine that Apple could offer us in a short period of time. Services like Disney+ have already announced creating personalized experiences for Apple Vision Pro.
However, Mark Gurman through his weekly newsletter in Bloomberg has announced that Netflix has no intention of adapting its applications to the Apple Vision Pro. Without a doubt, it is a movement that many did not expect, especially considering the movement of Disney +. The reason? The argument is that the big apple can easily convert iPad apps to visionOS.
What is also surprising is that Netflix already offers immersive experiences on other platforms such as Meta Quests. Is it likely that Netflix is trying to be a little skeptical of the Apple Vision Pro so as not to invest too much resources in an app or a platform that could puncture?
